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Sensitive isn’t a skin type. It’s a skin state.

At Aveeno®, we unlock the power of a selection of natural ingredients to bring the best nourishing skincare solutions for dry, itchy, sensitive skin.

The Power of Oat for Sensitive Skin

Protects and soothes sensitive skin, Colloidal Oatmeal has a long history of use and is well known for its skin protectant properties and soothing skin relief effect. This beneficial ingredient, which is rich in vitamins, minerals, and antioxidants, is especially effective for those who require skin care for sensitive skin.

Skincare for Dry, Itchy, and Sensitive Skin for a Healthy, Balanced Microbiome

The Prebiotic Oat formula in Aveeno® lotions is clinically proven to help keep your microbiome balanced and promote healthier-looking skin. Get ready for the healthiest-looking skin you’ve ever had.

Sensitive Skin Care + The Planet

For generations, Aveeno has relied on nature’s soothing and moisturizing properties to help provide skincare for sensitive skin. Just as skin can be vulnerable and require special care - so can our planet.